Aged just 18, Phil-Kevin Sell founded German online tyre retailer fritzreifen in 2011, and followed this two years later with a mobile tyre fitting service, GoJames. Now, together with GoJames management team members Moritz Kampmann and Sebastian Severin Schulte, Sell has his eyes on a much bigger prize: They aim to establish Europe’s “leading B2C tyre platform.” This B2C platform is called Pneo, and the GoJames team intends to launch it by April 2019.
Giti Tire Deutschland has made its Giti brand car tyres available to end users via its own web shop. In doing so, it joins a select band of tyre manufacturers pursuing similar distribution strategies in particular markets.
The Pon Group has invested heavily in expanding its tyre business in recent years. After acquiring Euro-Tyre in 2010, the Dutch firm also took over German tyre wholesaler Reifen Gundlach. Jannes Bouman, Pon Group senior vice-president responsible for the Pon Tyre Group, now reports a further recent acquisition; the company has acquired a majority share in German B2C online tyre retailer Goodwheel GmbH.