Prometeon appoints Steve Tift as UK and Eire MD

Following the departure of Ali Yilmaz, Prometeon Tyre Group, has appointed Steve Tift as managing director for the UK and Eire.

Tift steps into the role with nine years of experience at Prometeon, where he has played a key role in developing successful sales teams and strengthening customer relationships. Joining in 2016 as business development manager, Tift’s commercial strengths saw him quickly promoted to UK sales manager and then sales director in January 2023.