Petlas stand and Peaklander M/T launch draw ‘significant attention’

Petlas Tire Corporation showcased its range of “innovative tyres and advanced technologies” at The Tire Cologne 2024, held from 4-6 June in Germany. Indeed, the Turkish tyre manufacturer’s large stand reportedly attracted “considerable interest from visitors and industry professionals alike”, according to company representatives.

A standout feature at this year’s event was the debut of the Peaklander M/T tread. Designed for superior off-road performance and durability, this new tyre is designed for challenging terrain, something that is said to have made it “one of the most talked-about tyres at the show”.

The Petlas stand featured a diverse lineup, including the PT741 summer tyre, the advanced SnowMaster 2 and SnowMaster 2 Sport winter tyres, the PT431, the newly launched Peaklander M/T SUV tyre, the Van Master all-season LTR tyre, the RC700 Plus and SH110 truck tyres, and an aircraft tyre. This point of exhibiting such a wide range of tyres was to demonstrate Petlas’s commitment to addressing various market needs with its extensive manufacturing capabilities.

Sema Öner, international marketing manager at Petlas Tire Corporation, stated: “Participating in The Tire Cologne 2024 was an excellent opportunity for us to showcase Petlas’s cutting-edge tyre technologies and connect with the industry professionals. The positive feedback on our new product website and the Peaklander M/T tread underscores our commitment to innovation and quality. We had also meaningful conversations with our partners about upcoming marketing strategies and product launches, setting the stage for exciting developments in the near future.”

The Tire Cologne 2024 also provided an opportunity for Petlas to connect with its partner and other industry professionals, strengthening business relationships as well as “forging new connections”.