‘Born for the electric age’ – Prinx debuts latest products

When Prinx Chengshan presented its flagship Prinx tyre brand at The Tire Cologne in May, talk was of its introduction in European markets later in 2022. The tyre maker also displayed a pair of Prinx tyres scheduled for launch in China ahead of the brand’s arrival here. These tyres have now hit the market in the People’s Republic and signal the brand’s repositioning as a range “born for the electric age.” Prinx Chengshan will show them off the China International Tire & Wheel Fair in Qingdao this week.