SUV boom brings technology opportunities for Goodyear
Three of the top ten best-selling cars in Europe are SUVs. The growth of this market is such that the meaning of the terms has come to encompass a broad range of vehicle applications. Broadly though, a motorist can expect an elevated driving position, hatchback practicality mixed with some degree of all-terrain ability, and rugged looks. Handling a wide range of conditions and environments is a big part of their appeal, meaning tyre technology in the SUV segment needs to support these applications, as as Thomas Gesenhoff, technical project manager at Goodyear, explains.