Ascenso tyres now available through BA Bush

BA Bush & Son Ltd has become the exclusive UK distributor of Ascenso tyres. With the first container having already arrived in the UK and a significant ‘stocking up’ programme underway, BA Bush reports that new sizes are set to be introduced each month. BA Bush will sell Ascenso tyres predominantly through its trade business BAB Distribution but will also stock Ascenso tyres through their Bush Tyres retail branches.

BA Bush & Son Ltd is a family run, independent tyre specialist which was founded over 70 years ago in Lincolnshire, UK and the current directors are now the third and fourth generation of the Bush family. Since the beginning the company has gone from strength to strength and expanded to cover much of the East of England with branches across Lincolnshire, Yorkshire, Norfolk and Cambridgeshire. They also deliver nationwide through BAB Distribution. This longevity has built a company that is known for industry leading service, technical expertise, and is supported by knowledgeable staff who ensure that customers are supplied with the correct tyre.

Tom Bush, director at BA Bush & Son Ltd commented: “We have been looking for a new agricultural tyre partner for some time, to work within our current brand strategy and product offering– Ascenso tyres are the perfect choice. After extensive discussions with the team at Ascenso, we have committed to bringing the brand forward in the UK market. The initial feedback from customers we have fitted test tyres for has been very positive and the product quality and finish looks second to none. We are extremely excited to be working with Ascenso going forward, to develop the brand in the UK market.

“The team behind the brand have extensive market knowledge in bringing new brands into the market, and coupled with our new agricultural warehouse, we are looking to extend our agricultural trade offering significantly over the coming years. At BA Bush we have a suite of brands encompassing all major marques, as well as now, exclusive brands.”