Nokian Tyres to continue World Orienteering Championships sponsorship
Nokian Tyres continues as the title sponsor of the World Orienteering Championships. Following on the initial sponsorship with International Orienteering Federation’s (IOF) premium event in 2016 and 2017, a new multi-year contract has been signed.
Nokian Tyres as the northernmost tyre manufacturer is the expert of challenging terrain and varying weather conditions. The company’s Nordic values and determination to be a sustainability pioneer in the tyre industry is demonstrated by its safe and eco-friendly products. This is one of the reasons why the partnership with the IOF is a good match for the company.
“Our interest in orienteering is based upon an excellent alignment of the values we as a company stand for, with the global orienteering community and the nature of the sport itself, comments Nokian Tyres’ Vice President of Marketing and Communications Antti-Jussi Tähtinen.
“The World Orienteering Championships and other orienteering events like World Cup and World Orienteering Day provides us an exciting platform to promote the Nokian Tyres brand and we are intrigued by the possibilities in development projects within this lifetime outdoor adventure sport.”
The main focus of the new agreement is to provide Nokian Tyres market visibility as the title sponsor of the World Orienteering Championships and an IOF Main Partner. The agreement also expands the cooperation as Nokian Tyres becomes involved in the IOF development project World Orienteering Day, as well as other IOF events, like the IOF Orienteering World Cup.
“We are extremely pleased to have Nokian Tyres as our title partner for the World Orienteering Championships,” says IOF CEO Tom Hollowell. “We were in agreement early on about the value we have been able to deliver in the first 2 years and that Nokian Tyres wished to continue. Through our discussions we have identified a number of areas where our cooperation can be developed and improved and we look forward to providing even more value in the upcoming years.”
The 2018 Nokian Tyres World Orienteering Championships will be held in Riga and Sigulda, Latvia August 4-11, 2018.