The forests will be a hive of activity on the morrow, but don’t worry – it’ll only be the start of the Nokian Tyres World Orienteering Championships. Between 4 and 11 August, those nimble of compass and versed in the art of map reading will descend upon the fields and woodlands around Latvia’s capital Riga and the neighbouring small down of Sigulda in order to prove their mettle and sense of direction. For the third year in a row. Nokian tyres is acting as the event’s title sponsor.
Nokian Tyres continues as the title sponsor of the World Orienteering Championships. Following on the initial sponsorship with International Orienteering Federation’s (IOF) premium event in 2016 and 2017, a new multi-year contract has been signed.
While many of its tyre industry compatriots favour sponsoring football clubs or championships, Nokian Tyres has set its bearings for involvement in two very different and demanding outdoor pastimes. The Finnish firm says it has signed a three-year co-operation contract with the International Orienteering Federation, and through this expects to gain “strong visibility” in the annual Orienteering World Championships and at World Cup events. Nokian Tyres will also act as title sponsor for the World Orienteering Championships in 2016 and 2017. Under a separate deal, the tyre maker is working with endurance event organiser Tough Mudder in the Central Europe region.