Tyre consumers increasingly choosing ‘click and fit’
Blackcircles: 80% of new customers buying tyres online for first time
Blackcircles.com, the UK’s leading online tyre retailer, reported a steep increase in sales from new customers during June. According to the company, this includes 80 per cent who have never previously bought tyres online. The metrics indicate that tyre retailing, which has traditionally lagged online adoption in other sectors like banking and travel, is going through something of a transformation.
While over 50 per cent of visitors to the Blackcircles.com site are doing so via mobile devices, the busiest time for tyre purchases is during working hours and outside what might be considered the standard lunchtime break.
Blackcircles’ marketing director, Nick Leonard, said: “Customer data is showing us that increasing numbers of people are now sitting at home in the evenings, usually in front of the TV, or at work on a weekday morning and purchasing tyres online.”
The company credits a combination of its customer first approach, competitive pricing and direct recommendations from friends and family translating to vocal advocates who are driving its new business at an incredible pace.
Mike Welch, CEO and founder of Blackcircles.com, said: “Right from the start, we have relied on building high levels of goodwill with our customers and that has been converted into the recommendations that have fuelled our growth since.”
On 1 June, Blackcircles.com won the Auto Express award for ‘Best Online Tyre Retailer’ for the second year in a row.