Michelin website selling tyres directly to consumers in Europe

Michelin is selling its new Pilot Sport 4 tyres direct to consumers through the web

Michelin will begin selling tyres directly to consumers online for the first time during the first quarter of 2016. The news came in parallel with the launch of the new Michelin Pilot Sport 4, which will be the first tyre to be sold by the company via this method.

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