Product of the Year award for TRICO

Leading wiper blade company TRICO recently scooped the A1 Motor Stores Product of the Year Award, voted by the A1 members for its Exact Fit range.

TRICO’S Exact Fit programme is a complete line of ‘direct fit’ like-for-like OE replacement blades, a perfect retail orientated product. With the range encompassing 99 per cent of vehicles, A1 members can offer maximum vehicle coverage and, as many stores offer free fitting, the quick & easy direct fitment allows them to offer this with the minimum of fuss. And for their customers, A1 members know that they are giving them original factory quality, safety and performance.

TRICO have been working with A1 Motor Stores for six years. Oliver Haywood, sales manager for Trico said: “It’s an honour and a pleasure to receive this reward, reflecting the hard work in recent years that we have put into developing both our Exact Fit product range and our relationship with A1 members. The A1 Trade Show is a perfect platform for this and it’s great to yet again get feedback from Trico stockists about our ranges, answer any questions they have, and discuss ideas for increasing their business or improving their product offering.”

John Murray, Head of Operations at A1 added: “Each year at the A1 Trade Show we ask all members to vote for their favourite products – this award for TRICO is in recognition of their commitment and outstanding service over the years to A1 members. We continue to partner with the best brands and suppliers to develop product propositions to align with the needs of members.”


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