New continental-tyres.co.uk web site

Continental Tyres has its continental-tyres.co.uk web site a makeover and aligned the relaunched version with global sites. “Increasingly our customers are turning to the Internet for information about our tyres,” explained Stephan Meier who heads up eBusiness EMEA at Continental: “With our new-look website we are aiming to offer visitors even more targeted and rapid access to the information they want, providing them, for example, with better and faster online advice on selecting the right Continental tyres for their needs.”

A key feature of the new website is the tyre and dealer search function. But the new navigation and content concept also caters to other user groups, such as the dealers themselves, who can make use of features including a new download area, and journalists, for whom photo galleries and embedded videos facilitate the composition of their articles. In addition, Continental has opted for a responsive design with an all-new colour-scheme and the revamped site has been optimised for mobile devices such as smartphones and tablets.

“We want to make the relevant information available to the various user groups no matter what kind of terminal device they use, because that’s taken for granted these days,” underlined Wiebke Wallenwein, Team Leader Online Marketing, who is in charge of the relaunch project.

The launch of the UK site sits alongside the new global Tyre Division website, marking the first step in the worldwide makeover of Continental’s online presence in the tyre sector. “In the next few weeks we will be rolling out the new-style content and design in some 50 countries in Europe, Asia, and America,” Wallenwein adds. The Tyre Division’s new German website went live on September 15 at www.continental-reifen.de.

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