Michelin to capitalise on Blackcircles.com, ATS Euromaster ‘synergies’

In 1997, Florent Menegaux joined Michelin as sales manager for truck tyres in the United Kingdom and the Republic of Ireland. Three years later, in 2000, Michelin appointed him sales manager for Truck Tires Original Equipment and Replacement markets for North America. By 2012 he was director of the Passenger Car and Light Truck Product Line and also oversaw Michelin Racing activities and the Materials Product Line. On 1 December 2014, Menegaux was appointed Chief Operating Officer.

Michelin chief operating officer, Florent Menegaux told Tyres & Accessories that the manufacturer would promote synergies with ATS Euromaster following its acquisition of Blackcircles.com. Speaking to Tyrepress following the announcement of its £50 million purchase, Michelin’s chief operating officer said that the UK’s biggest online tyre retail operation would gain “access to ATS Euromaster branches in the UK”, which numbered 343 in the recent T&A survey of the retail landscape.

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