‘X’ factor – Lanxess rebrands its butyl range
Chemical producer Lanxess has rolled out a complete rebranding of its butyl rubber products. The brand family now goes under the X Butyl name and all existing product grades have been renamed; Regular Butyl 301, for example, is now called Lanxess X_Butyl RB 301. Bromobutyl 2030 has become Lanxess X_Butyl BB 2030, and Chlorobutyl 1240 has been renamed to Lanxess X_Butyl CB 1240. Lanxess has also launched a new dedicated website, www.butyl.com.
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Old grade names |
New grade names |
| LANXESS TP BTR RB100 | LANXESS X_Butyl™ RB 100 |
| LANXESS Butyl 301 | LANXESS X_Butyl™ RB 301 |
| LANXESS Butyl 402 | LANXESS X_Butyl™ RB 402 |
| LANXESS Butyl 101-3 | LANXESS X_Butyl™ RB 101-3 |
| LANXESS Bromobutyl 2030 | LANXESS X_Butyl™ BB 2030 |
| LANXESS Bromobutyl 2040 | LANXESS X_Butyl™ BB 2040 |
| LANXESS Bromobutyl 2230 | LANXESS X_Butyl™ BB 2230 |
| LANXESS Bromobutyl X2 | LANXESS X_Butyl™ BB X2 |
| LANXESS Chlorobutyl 1240 | LANXESS X_Butyl™ CB 1240 |
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