The Euro Car Parts and Andrew Page businesses are to rebrand as ‘LKQ Euro Car Parts’. LKQ Euro Car Parts says the decision reflects its position as a leading business in the UK and European aftermarket sectors with the largest network of outlets, the best technical expertise, widest product choice and most competitive prices. All branches will move under the new LKQ Euro Car Parts banner as part of a phased roll-out, and all employees will now gain access to the same information and systems.
Ten years after its inception, Autotech Recruit has started the new decade by announcing an enhancement to its management team and a company rebrand, which will cement its status as the leading employment solutions provider for the automotive industry.
Giti Tire has renamed its UK retread programme Giti Genesis as part of its European truck and bus rebranding project. Originally known as GT REE-Tread, the next-generation products will keep the continuity of hot cure bead-to-bead retread tyres only manufactured using Giti casings. Retreading will be conducted in partnership with a leading UK-based operation. Giti Genesis is available in two patterns: the GDR690 regional drive axle tyre is available in 295/80R22.5, 315/70R22.5 and 315/80R22.5; the GTR990 regional trailer tyre is offered in size 385/65R22.5.
Parts and workshop equipment distributor Andrew Page has rebranded its entire national network, including many former Unipart Automotive centres. Covering the original Andrew Page and Camberley Auto Factors branches, as well as the 21 Unipart Automotive centres purchased in July, branches have now received new signage and team uniforms to reposition the group as Andrew Page, the Autoparts People.
Chemical producer Lanxess has rolled out a complete rebranding of its butyl rubber products. The brand family now goes under the X Butyl name and all existing product grades have been renamed; Regular Butyl 301, for example, is now called Lanxess X_Butyl RB 301. Bromobutyl 2030 has become Lanxess X_Butyl BB 2030, and Chlorobutyl 1240 has been renamed to Lanxess X_Butyl CB 1240. Lanxess has also launched a new dedicated website, www.butyl.com.