Fastfit Station gets to grips with CAM e-trading
Fastfit Station has announced that it is “revolutionising” its e-trading through systemising the entire sales and booking process and placing the experience squarely in the domain of consumer choice.
Through its consumer-facing e-commerce platform, www.grippy.co.uk, the e-tailer uses a range of technologies from CAM including Cameo, the MIDaS B2C module, Workshop Scheduler and the Online Tyre Catalogue (OTC) to streamline the whole process so no sale on the web ever requires any human intermediation in the back office.
The consumer drives the process from finding the site, locating service resources, identifying the vehicle requiring fitment, selecting the tyre product, scheduling the work to be done and finally payment, presenting it as an effective ‘cash before delivery’ model.
In particular, web connectors for CAM’s Workshop Scheduler and MIDaS B2C present the consumer with a wide choice of products together with workshop availability, which when selected updates core systems automatically.
All the product data is underpinned by CAM’s OTC, which is automatically linked to Grippy, ensuring product codes and references are completely up-to-date, again without any human intervention.
Graham Barker, director of Fastfit Station, says, “Importantly, the tyre product data is cross-referenced to key supplier product codes so if Fastfit Station is not currently holding stock, primary suppliers for the product being considered by the consumer online can still be referenced. In that way the product can always be sold and the motorist is never disappointed, which is critical.”
Mike Allen, managing director of CAM, comments, “Fastfit Station are early adopters of CAM’s Online Tyre Catalogue and are reaping the benefits of rapid access to accurate tyre data to its sales process. The result is that consumer choice and a smooth, seamless retail experience are paramount.”