TGI gains regional rights to Geotrac, Geostar and Milestar brands
US wholesaler Tire Group International has entered into an agreement with private brand marketing and distribution company Tireco that gives TGI the exclusive right to distribute Geotrac, Geostar and Milestar branded tyres throughout Latin America and the Caribbean. TGI will offer the aforementioned brands on a direct factory basis and also offer a fill-in program from its warehouse in Miami, Florida.
“We are truly excited about the opportunity to grow our brand portfolio throughout Latin America and the Caribbean with such a well-regarded partner like TGI,” commented Victor Li, vice-president of Tireco. “We see the value in the market expertise and their ability to properly service the market through their Miami warehouse facility as well as with direct factory shipments.”
“We are proud to carry Geotrac, Geostar and Milestar brands as they are synonymous with quality and durability at a competitive price point,” added Orlando Delgado, Tire Group International’s senior vice-president of sales and marketing. “We feel these brands are a perfect complement to our existing product portfolio and will further solidify our position as a market leader in the distribution of quality tyres in the region. Our ability to offer direct factory shipments, as well as supporting smaller markets in the region from our Miami warehouse will be instrumental to the success of this venture. Our TGI team has a proven track record of developing, implementing and monitoring marketing plans for our distributor network throughout Latin America and the Caribbean as well as delivering world-class customer service and supply chain solutions.”
Tireco is based in California and is the sole, exclusive distributor of Nangkang-made products in North America. In addition to its private branded programmes – Milestar, Geotrac, Tracgard, Geostar, Forte and Sendel, Tireco also offers a wide range of consumer and performance tyres, commercial, specialty tyres and custom aluminium wheels.