Michelin urges fleets to rate tyre dealer experiences

Information from ‘the coalface’ is being sought for a new Michelin website. As part of a stated drive to improve consumer power, the tyre maker is asking fleet managers to encourage their employees to share experiences they’ve had with tyre dealers; fleet vehicle drivers can post details of service and price on Michelin’s Tyre Dealer Review website and rate their overall experience out of five stars. By doing so, Michelin believes drivers can help others make an informed decision about the tyre fitting service they use.

Michelin hopes the service will help raise standards across the industry by making tyre fitters more accountable, as well as minimising downtime for fleets. “These days more and more people look for reviews online before they buy a product, book a holiday or use a service,” said Michelin national fleet sales manager Dave Crinson. “We all want to be confident that we’re getting the best value or that we’re dealing with professionals.

“At Michelin, it’s our duty to develop the best performing tyres for our customers, but we also believe we have a responsibility to the industry to ensure drivers enjoy a good experience when they have tyres fitted,” Crinson added. “For fleets it’s particularly important because a good tyre fitting service can minimise downtime and maximise efficiency. If drivers share their experiences – good or bad – on the Tyre Dealer Review website, fleet managers will be able to make an informed decision about the tyre fitters they want to use to ensure their drivers are given a quality service.”

The Tyre Dealer Review website is available to all motorists, buying any brand of tyre, and includes a dealer search facility by name or postcode.  “Whether you use a fast-fit chain like ATS Euromaster or Kwik Fit, one of our Michelin Certified Centres or an independent garage we encourage all drivers to share their experiences,” Crinson continued. “As well as giving confidence to drivers, the Tyre Dealer Review website offers well-deserved recognition for dealers who consistently provide excellent service.”