TyreSafe rolls out label education programme
Don’t be ignorant about tyre labelling – learn from the dummies at TyreSafe. The McIntyres, the safety organisation’s very own family of crash test dummies, star in a new animation that spearheads TyreSafe’s new drive to inform motorists about the regulations coming into force in November.
Along with the short film, available to watch at www.tyresafe.org, the not-for-profit organisation has also produced a leaflet for drivers to explain what the new tyre labels will mean. Further educational measures include a brand new, dedicated tyre labelling section on the aforementioned website, while the trade will benefit from a range of POS leaflets and posters, which are available to order.
TyreSafe’s label educational material is being officially launched at the organisation’s industry briefing today; other topics on the briefing agenda include part worn tyres and TyreSafe’s future campaigns.
“This new legislation is one of the biggest changes to affect the way drivers buy tyres in recent years, but many motorists don’t even know it’s going to happen,” comments TyreSafe chairman Stuart Jackson. “From 1 November 2012, all new car tyre labels will display three key measures, including wet braking performance, which is critical to road safety. Our educational material explains what they are and what they mean in a clear and concise manner.
“The labels will help to explain to motorists how tyres perform in these three key areas and help them make a more informed choice about safer and more environmentally friendly driving,” Jackson adds.