Bandvulc: Fulda Sales Beat Predictions by 25%
Bandvulc reports that its Fulda-brand commercial vehicle tyre sales “have exceeded all planned targets.” Sales for the year ending July 2010 were up 25 per cent on predicted forecasts and this reportedly shows that “the market can develop new brands if sold in a proactive, methodical way, rather than purely price driven,” according to the company.
Activity is said to have been high in all tyres sizes with the largest increase in demand seen in the heavy 385/65 R22.5 and the 295/80 R22.5 sectors. “The Fulda range has been well received by Bandvulc’s independent dealers as well as the national chains and we expect to maintain current levels as well as planning for growth of up to 25,000 units in 2011/12,” company representatives told Tyres & Accessories.
In order to achieve its further sales targets, Bandvulc reports that it has carried out extensive tests across all its major competitors and has had some positive results. “Our plans remain growth and profitable returns,” commercial director Phil West added: “The Fulda range provides a complete product offering in the mid range market place and it is in this area where we have exceeded our plans. 2011 looks very positive and we’ll be making every effort to increase brand awareness during this time.”
Bandvulc Group and Goodyear Dunlop announced that the Devon-based company would warehouse and distribute the Fulda brand last July. Then at an official launch on 17 September 2009 Bandvulc managing director Patrick O’Connell explained that the company has already equalled the Goodyear Dunlop group brand’s 2008 UK sales volume.
Prior to Bandvulc’s involvement in the sales and distribution of Fulda truck tyres in the UK, the brand reportedly occupied a relatively static position of just over 1 per cent market share. By September 2009 this had reached 1.7 per cent.