The Right Information Changes Everything, ASA Tells Michelin
Bibendum, better known as the Michelin Man, can effortlessly wage colossal battles against evil fuel pumps to rescue motorists from high prices – but he appears to have found his kryptonite in the form of the Advertising Standards Authority. Following 15 complaints over its advertised claim that the EnergySaver tyre could save up to 80 litres of fuel, Michelin has accepted the ASA ruling that it must change the wording of its television commercial when wishing to continue with the “right tyre changes everything” campaign.