Goodyear Chooses Bada Steel Weights in US
Hennessy Industries will be the exclusive supplier of Bada steel wheel weights to Goodyear company-owned stores, reports Tire review. Beginning this summer, the weights will be used in some 600 Goodyear Gemini and Just Tires locations across the US.
“This is a big win-win for Bada and Goodyear,” said Kevin Keefe, Hennessy Industries’ vice president of marketing. “We are committed to leading the industry’s movement from lead to steel wheel weights. When a company of Goodyear’s size and stature in the market chooses Bada steel as a preferred alternative to lead, it reinforces the many technical and environmental benefits of Bada’s unique and patented wheel weight designs.”
“Like many large companies, we believe that offering eco-friendly products is part of our responsibility to our consumers,” said Goodyear Retail’s director of store support Jerry Alessia. “We’re proud to be working with companies like Bada and Myers Tire Supply who are dedicated to providing the best alternative to lead wheel weights.”