HiQ and BTCC Fans Raised £50,000
In addition to the branding opportunities implicit in motorsport involvement, the HiQ brand’s continued presence in British Touring Cars allows it to continue using the championship to further its charity activities. The fast-fitter praised the thousands of British Touring Car Championship fans this week, after it was announced they had helped to raise a staggering £50,000 for Breast Cancer Care. Not only that, company representatives told Tyres & Accessories that the upcoming season would see HiQ raising funds for the Teen Cancer Trust in 2010 – funds which will go towards a new wing at the Birmingham Children’s Hospital.
The fast fit network hit the five figure target last season thanks in the main to BTCC supporters, who gave generously to the cause throughout the 2009 season. An official presentation to Breast Cancer Care took place at Brands Hatch on Tuesday 23 March, featuring some of the stars of the grid along with HiQ officials. HiQ’s marketing manager, Geraldine McGovern said: “We are absolutely over the moon to have reached the £50,000 for Breast Cancer Care. We launched this partnership at the 2009 media day at Rockingham, when drivers all donned their pink wigs especially for the occasion. It really is a special feeling to be at the 2010 media day, being able to tell those drivers, and every fan up and down the UK, that we have raised £50,000.”
HiQ organised a Strawberry Tea event at Oulton Park to swell the coffers, where fans took time away from the track to have some strawberries with staff. A big pink day at Brands Hatch in October helped to raise £10,000 alone. McGovern added: “We are half way to our £100,000 target now, which we hope to reach by the end of the year. We have found that the charity fits perfectly with what we are trying to achieve at HiQ. Not only is it close to all of our hearts, but no fast fit company reaches into the family market to help remove the intimidation associated with the fast fit sector. Our aim is to become the ‘fast fit company you can be sure of’ and our charity partnership will allow us to reach into the family market and educate them about us, while raising thousands of pounds for Breast Cancer Care in the process.”