Apollo Tyres Campaigns for Road Safety in Iran
Apollo Tyres launched its Safe Drive campaign in the capital city of Tehran recently. The initiative seeks to improve safety by educating drivers and owners on various aspects of tyre care and maintenance – including inflation pressure and tread-wear checks. Members of Apollo’s International Sales team, along with Apollo’s business partners conducted tyre checks at petrol pumps on major highways for two days. The company hopes that this contact with ordinary customers will ensure safer driving on the highways, during the Iranian New Year celebrations, when families enjoy undertaking road trips.
Apollo Tyres’ products have been available in Iran for the last few years. To fulfill growing customer requirements, Apollo is planning to introduce its truck-bus radial range in Iran later this year. However, the company exports primarily truck and bus cross ply tyres and passenger car radial tyres to Iran from India. The acceptance of Apollo products is clear in the "manifold growth" the company has witnessed in its sales of both passenger and truck-bus tyres in the last three years.
Alongside Apollo Safe Drive, the company is already working on a 360 degree consumer connect programme for its customers in Iran. This involves working with fleet owners to ensure that they can extract maximum benefits from the tyres – both in terms of better mileage and longer life – and the Top Gear programme for garage owners and mechanics to educate them on correct fitment, balancing procedures and appropriate tyre applications, keeping in mind vehicle and customer requirements.