Apollo Tyres Opens 150th Sales Office
Apollo Tyres has opened its 150th sales and marketing office in Tirunelveli, in the southern Indian state of Tamil Nadu. It is also Apollo Tyres’ 10th sales and marketing office in Tamil Nadu. The 149th office was in Etawah, Uttar Pradesh and the 148th in Begusarai, Bihar, opened in February and January this year. Since March 2009 Apollo Tyres has added 15 sales and distribution points to its network in India, something the company points to as being in keeping with the company’s “mantra” of being close to the customer.
Apollo says it plans to continue with this drive to enable it to be closer to each of the customer segments it services, pushing further into the rural areas of India, to compliment its network within India’s city centres and along highways. In the first week of April, two more Apollo sales and marketing offices will be opened in semi-rural areas in the states of Andhra Pradesh and Jharkhand, in southern and eastern India respectively.