Big Name Tyre, Equipment & Accessories Companies Sign Up for 2009
Next September’s Brityrex exhibition in Manchester has got off to a flying start with some of the best-known names in tyres, workshop equipment and accessories committing to exhibit at the UK’s only dedicated tyre trade event. Among those making an early decision to support the show are tyre manufacturers Toyo Tires and Uniroyal truck tyres, together with two of the UK’s leading tyre wholesalers, BITS and Kings Road Tyres.
Brityrex09 will take place from the 22-24 September 2009 at Manchester Central, formerly known as G-Mex. The show is sponsored by the NTDA, who will stage its highly popular Annual Dinner and TAFF Awards presentation as part of the event, on the evening of 23 September.
Sarah Clavey, Toyo UK’s senior marketing executive, enthused: “Brityrex International 2009 represents an ideal arena for us to speak with key players within the tyre trade. As a tyre manufacturer with ambition we need to talk to the widest possible audience about our products and overall market offer and this event gives us that opportunity. Also, as a responsible and progressive tyre manufacturer, we feel it is important to support these types of events with our presence.”
Peter Gaster, group managing director of Kings Road Tyres, explained his company’s decision to exhibit again in 2009: “Brityrex is a really important event for the UK tyre industry and we want to be there to promote our business directly to our customers. We had a great show last time and we are expecting bigger and better things next year.”
Workshop equipment suppliers will also be well represented, with show regulars Beissbarth, Haweka and Hofmann Megaplan already signed up.
Philip Hodges, managing director of Beissbarth UK commented: “We’ll be showcasing Beissbarth at its finest – leading the world in new technology and launching some superb new wheel balancers and tyre changers at Brityrex. We very were impressed by the quality of the visitors to our stand at last year’s show – people had gone to Brityrex to do business and that is exactly what we were looking for.”
Dave Smith, director of Haweka (UK) Ltd, said: “Haweka, the world’s leading independent manufacturer of wheel balancing accessories, are launching the next generation of wheel balancing equipment – the Fixplate and Quickplate. Brityrex 2009 provides the perfect platform to launch these futuristic balancing solutions, developed using 40 years of research and development, and we look forward to demonstrating them to existing and future customers.”
James Boon, Hofmann Megaplan UK’s managing director, added: “Brityrex 2007 was so good for us that we are doubling our commitment for 2009. Manchester is a great venue and it attracted exactly the right kind of people for us. We couldn’t have been any busier last time around so we will approach the show with genuine enthusiasm and expectation. We are ready to deal.”
Two of the biggest players in repair materials, tools and accessories have also backed the show. Apaseal and Rema Tip Top will both be returning to Manchester next September.
Martin Saint, sales director with Apaseal Ltd, said: “We are committed to Brityrex as it allows us to showcase new products and gives us an important opportunity to meet with our valued customers. We have supported the show for many years, and have always seen a measurable commercial return on our investment. I am sure 2009 will be no different, and we once again look forward to demonstrating customer satisfaction on our product and service excellence”.
Cliff Jones, sales manager for Rema Tip Top said: “We are delighted to be exhibiting at Brityrex International 2009. The company has once again targeted the exhibition for its ability to generate genuine business interest and deliver to thousands of buyers and decision makers across the entire spectrum of the industry.”
Rema Tip Top will be showcasing their most expansive range of tyre consumables and garage equipment, with the headline acts nominated as the new Butler Aikido 34, Kendo and the new entry level range of Promaxx tyre changers.
Information technology is an increasingly important area for the tyre trade and one of the leading names in the sector is MAM Software, which is another early supporter. The company has recently signalled its intention to focus on growing its presence in the market with the appointment of experienced industry IT specialist Graham Dunford, who commented: “MAM Software views Brityrex as the ideal platform to showcase its exciting range of next level, cutting edge software and data and added-value solutions, as well as growing its brand awareness across the market.”
Paul Farrant, managing director of ECI International, which organises the bi-annual exhibition, commented: “The number of big name exhibitors who have already signed up for 2009 confirms there is a real momentum building around the exhibition. We are well ahead in terms of bookings and interest compared to the same time in 2007, which is extremely pleasing.
“Another very positive factor is that a number of exhibitors have greatly expanded their stand space for the show. For example, Rema Tip Top and Hofmann Megaplan will have a much larger presence than before, which reflects their confidence in the event. It’s also great to have two very well-known tyre manufacturers with us in Toyo and Uniroyal truck tyres,” added Paul Farrant.