Hofmann Megaplan Launch HM TV

Hofmann Megaplan has recently launched HM TV, a new website-based feature showing valuable tyre equipment-related information. HM TV is initially showcasing demonstrations on various Hofmann Megaplan tyre changers, balancers and accessories, but will eventually be used more widely to provide tips and advice on matters such as fitting and balancing of specific tyres and rims, general industry news and interviews.

“We see HM TV as a major part of our customer awareness plans for the future,” commented Hofmann Megaplan MD James Boon. “When a customer is making an investment in equipment that should last him for a good few years, it is important that he makes the right decisions based on more than just a price and a brochure, and HM TV will enable us to provide much more in the way of information and advice than would normally be possible.”

There are opportunities for other tyre industry-related companies to capitalise on HM TV by including their own messages by means of having their own channel, and Hofmann Megaplan welcomes contact from interested parties.