Bridgestone Bandag Wins “Good Stuff” Award
The American Trucking Associations have awarded the second annual Mike Russell “Good stuff” Trucking Image Award to Bridgestone Bandag Tire Solutions (BBTS). The award was created to acknowledge companies that creatively implement the association’s “Good Stuff. Trucks Bring it” campaign, which is intended to generate positive awareness of the trucking industry.
The award is named after the late Mike Russell, the ATA’s former vice president of public affairs for ATA, who helped develop the campaign. “Mike Russell was a good friend and enthusiastic champion of the industry,” said Kurt Danielson, vice president of sales & marketing for BBTS. “BBTS Bridgestone made a tremendous commitment to support the American Trucking Associations beginning in 2005 by promoting the Good Stuff campaign to our owner-operator and fleet truck tyre customers. The Good Stuff campaign benefits us all.”