Goodyear and Agricultural University Create Innovation Award

Goodyear has collaborated with Shropshire-based Harper Adams University in introducing an award for agricultural innovation. Having provided high performance tyres to the agricultural sector in the UK for 70 years, Goodyear have been engaged with new technology in the sector for some time, making them perhaps the most appropriate company to present such an award.

The award has been introduced to provide a suitable showcase for the knowledge and development of Britons in agriculture, and is looking to find the 2008 Goodyear Farming Innovator. The prize, which will include £3,500-worth of Goodyear farm tyres, is set to be awarded by Harper Adams from a shortlist of three contenders chosen by Goodyear from entries on the mygoodyear website.