Toyo Tire U.S.A. appoints Bromfield COO
Roy Bromfield, former head of Q Tires, Inc., the US firm that developed and patented a winter tyre with retractable studs, has taken on the role of chief operating officer at Toyo Tire U.SA. In his new position, Bromfield will work in collaboration with US subsidiary president and CEO Tatsuo Mitsuhata to develop and oversee strategies for sales, product development, and all elements of the marketing mix. All departments, including Sales, Price Management, Marketing and Product Planning/Technical Services will report directly to Bromfield.