The 75-year milestone for Tyres & Accessories magazine is not just a moment for retrospection. Our industry is in a state of technologically inspired flux. The past 18 months of crisis and upheaval have also been a catalyst for increasing the pace of change. At Tyre Industry Publications (TIP), we have taken this opportunity to consider the role our independent tyre industry media outlets play in the rapidly changing present and future. Our value-added information continues to offer a vital service to the tyre business but presenting this information in the right way for our readers is crucial. It also presents the ideal place for the most targeted advertising to trade buyers and – with our new consumer facing site WhatTyre – in-market audiences.
This month we celebrate the 75th anniversary of the publication of the first edition of Tyres & Accessories back in June 1946. Looking back to those immediate post-war years, comparisons can be made with the emergence from lockdown 75 years later. In the post-war period, the then still pioneering automotive business played a key role in the recovery process along with the intrinsically connected tyre trade. This time round, if the adaptability and resilience of the tyre business during the last 18 months of Covid-19-related disruption is anything to go by, things will follow a similar pattern. In both cases such events evoke genuine gratitude for the contacts, customers and friends we all have in the business. So, it is in that spirit that we begin the 75th anniversary celebrations that will continue throughout the month of June here at the front of the magazine and in a special 20-page section that begins on page 32.
At last count, around 600 companies and brands were signed up as exhibitors at the inaugural The Tire Cologne, with many poised to unveil their latest products and innovations at the show. This meeting of the tyre world’s ‘Who’s Who’ is of course too good an opportunity for Tyres & Accessories/Tyrepress.com to miss, and our team will be present and reporting the latest news from the fair. We’ll also be there as an exhibitor in our own right together with our international partner titles, and we welcome visitors to pay us a visit.