Mitas aims for greater prominence after UK name change
Mitas is aiming to raise the profile of the company and better communicate the strength of its products and recent sales performance in the market following the official rebranding of the UK company as Mitas Tyres Limited. With an impressive number of OE contracts under its belt, Mitas is aiming to grow market share in both the OE and replacement markets and solidify its position as “the UK’s leading off-road tyre specialist”, according to the company. And despite the fact that company is well-known for producing Continental branded agricultural tyres under licence, as you might imagine, a key part of this strategy is to highlight the Mitas name in the UK and beyond.