Phase 2 of Trelleborg, New Holland ‘Blue Power’ project launched
Trelleborg and New Holland have reported the initial success of their joint Blue Power tractor project and announced an extension of their partnership. This next step in the two companies’ collaboration centres upon a new joint advertising campaign – titled “The Blue Butterfly” – and dedicated website, www.trelleborg-newholland.com.
The campaign, Trelleborg shares, promotes the concept that “such a fragile ecosystem needs the lightest touch” and the message contained within is that by preserving the environment and the soil farmers can achieve the best results. A visual parallel between the butterfly and New Holland’s T7 Blue Power is intended to link the insect’s delicateness and the tractor’s gentleness upon the soil.
“The results of the first T7000 Blue Power campaign went far beyond our initial expectations,” commented Pierre Lahutte, product management director of New Holland Agriculture, “They proved that our customers appreciate the joint efforts of New Holland and Trelleborg towards enhanced farm productivity and efficiency and full respect of the environment. We are extending our collaboration to offer farmers and contractors best-in-class products that help them meet sustainable agricultural requirements.”
TM800 the “natural choice”
“TM800 tyres are the natural choice for the T7 Blue Power tractors,” added Lorenzo Ciferri, marketing director of Trelleborg Wheel Systems’ Agriculture Division. “With an up to 9.2 per cent wider footprint, they provide farmers unbeatable productivity while preserving soil health. Together, Trelleborg and New Holland harness power and full respect for the earth.”