Kumho Aims for Champions League
Manchester United’s recent Kumho-sponsored thrashing of Aston Villa 4-0 was described by BBC Match of the Day pundits as some of the best football for a decade. So as Man U extended their Premiership lead to six points, Kumho’s management reflected on how this sporting success could be mirrored for Kumho in the tyre trade, hoping that their team has not only turned a corner in Europe, but made progress towards it goal of entering the tyre world’s own Champions League.
Kumho Europe decided to leverage its platinum sponsorship of UK premier league leaders Manchester United by holding the Kumho Big Match Day on 30 March 2008. Being platinum sponsor gave Kumho the opportunity to drape the main entrance into Old Trafford with two enormous banners, offer interactive experiences and event zones at promotional booths outside the stadium as well as hospitality programmes for dealers and distributors who were invited to the match.