Tyremaker Hopes for an Upsurge in Bigfoot Sightings

Wait….don’t grab your camera and head off into the forest just yet….the News of the World won’t pay good money for photos of this particular beast – the Bigfoot monster truck. A popular drawcard at events such as demolition derbies and truck rallies across the US, Bigfoot has been boldly painted with an all-new colour scheme featuring the Firestone shield. Staff at Bridgestone Firestone North American Tire (BFNT) worked with the Bigfoot team to produce a new look for the truck, and came up with a designed intended to evoke the pride and tradition of the Firestone brand.

In addition to the well-known Firestone shield, the new look also combines the classic Bigfoot blue with traditional Firestone red as well as the tiresafety.com logo – a website created by BFNT to promote tyre and automotive safety information via the Internet.