Kumho Reports Strong Customer Satisfaction Survey Results
Kumho Tires reports that its Solus KR21 tyre, aimed at the North American market, has come out on top in category in the 2008 half-yearly consumer satisfaction survey carried out by the country’s largest on-line tyre distributor. The Tire Rack survey, which can be found at tirerack.com/survey/index.jsp, included a total of 27 tyres in the standard touring all-season tyre category, and the Kumho product was declared joint winner along with the Yokohama Avid TRZ.
The Kumho KR21 received high scores in all 12 survey categories, including intention to re-purchase, ride comfort, steering responsiveness, wet traction, ice traction, deep snow traction, light snow and deep snow traction. Particularly high scores were received in the areas of ride comfort, tread wear, and traction on roads. Tire Rack also posted its own test results of the Kumho tyre on its website, commenting that this standard touring all-season tyre meets the needs of drivers of coupes, sedans, and minivans by providing excellent ride comfort and a low noise level. The online distributor assessed the tyre to be durable, resistant to abrasion, low-noise, and high-performance, providing excellent steering and cornering performance to drivers.
The strong results in the Tire Rack consumer survey, says Kumho, will contribute towards an anticipated increase in revenue in the region. “This survey is very significant, as it proves that our continuous efforts to enhance product quality and build customer satisfaction have been well received by our customers,” stated Kumho Tires CEO Sae-Chul Oh. “We will continue to increase production in the North American market, expand our distribution channels, develop products that are tailored to the tastes of our customers, and launch various marketing efforts to join the ranks of top 5 tyre manufacturers by 2015.”