Having been founded in 2015, Hove-based retreader Seryt Ltd (also known as Seryt Group) is still a relative newcomer. Not only that, but the business was founded at a time when the UK retreading scene has consolidated, meaning it is now made up of comparatively few players, all of which are decades older than Seryt. Nevertheless, something about Seryt’s approach brings with it the necessary fresh air for success and the company continues towards its ambitious European expansion plans despite wider market headwinds.
Goodyear’s decision to exit UK retreading in 2015, followed by Continental’s 2016 takeover of Bandvulc and Vaculug’s 2018 acquisition by Zenises Group changed the face of the UK retreading business in just three years. However, while the market has both contracted and consolidated in recent years, a core group of key retreading production bases remain. And while the largest retreading businesses often gain the spotlight, it is worth mentioning fast-growing operations as well. Sussex-based Seryt Tyres is one such company, so Tyres & Accessories got in touch with director Kevin Gillin and marketing manager Olly Townsend in order to find out more.