New multinational “portfolio company” Repairify is making its industry bow at the US Specialty Equipment Market Association (SEMA) Show in Las Vegas. The company, part of Kinderhook Industries, LLC, includes asTech, the Texas automotive technology firm specialising in remote diagnostics that acquired Dunstable-based RED (EU) Ltd in March 2021, as well as other businesses engaged in automotive servicing, such as adasThink, BlueDriver, FleetGenix, and Mobile Tech RX. Repairify represents Kinderhook’s new strategic initiative to align this family of brands, with the aim to “emerge as a global leader in Automotive Technology and Intelligence to help the automotive collision, mechanical, and dealership sectors master the modern vehicle.”
Following the launch of its new “‘pay as you calibrate’ equipment”, it is worth considering where this move fits in terms of the company’s current business strategy. For anyone wondering, asTech is a Plano, Texas-based automotive technology firm specialising in remote diagnostics. So the first question we asked was who is asTech?