Huw Lewis Tyres has become the first Michelin Auto Professional (MAP) dealer to benefit from bespoke new training. Michelin is delivering custom on-site coaching in a ‘real-world’ environment to help advocate dealers enhance customer offer and boost sales. The new training is available to the MAP network in the UK and Ireland during 2019, with the local Michelin territory business manager working closely with owners to focus training where it can have the biggest impact.
Eight technicians representing Michelin Auto Professional dealers across the UK and Ireland have become the first to complete Michelin’s new Licensed Retail Tyre Technician course – with a further eight scheduled to take part in July.
The group of 16 are undertaking the two-day course as part of Michelin’s Tyre Academy 2018 – a series of annual events run by Michelin to help advocate dealers retain the best talent within their dealerships.