Kings Road Tyres’ restructuring process has taken “a major step towards completion” with the opening of its new central Superhub in Burton-on-Trent. The company is now operating out of a 92,000sqft office and warehouse complex on a five acre (two hectare) site known as Centrum One Hundred. KRT adds that its new neighbours – businesses including DHL, Boots, Unilever, Waterstones and Holland & Barrett – show the high calibre of the location, just off the A38, and with easy access to the M1 and M6 motorway networks.
The Kings Road Tyres Group has appointed Simon Tidmarsh as its new commercial director – Group. The appointment follows the group’s acquisition of Lincolnshire based specialist tyre wholesaler, Totrax Ltd.
At the beginning of 2014, Kings Road Tyres entered a new era. A controlling interest in the wholesaler was purchased by a group involving Chinese European and North American interests, and involving the Sailun Group “indirectly”. Following its sale, the existing management team, led by Adrian Bader, has overseen the development of its brand portfolio, with an increased involvement in the passenger car segment for the commercial vehicle tyre specialist heralded by an agreement to distribute Aeolus-branded PCR and 4×4 products. KRT says this deal, launched at October’s Brityrex show, alongside other investments in its brand portfolio and business infrastructure is setting up leading UK tyre wholesaler Kings Road Tyres (KRT) for a sustained period of long-term growth.