Kings Road Tyres builds brand portfolio, fleet in year following sale

17th October 2014 | 0 Comments
 
Kings Road Tyres builds brand portfolio, fleet in year following sale
KRT’s new delivery vans, including livery publicising Maxam, a recent addition to the wholesaler’s portfolio

At the beginning of 2014, Kings Road Tyres entered a new era. A controlling interest in the wholesaler was purchased by a group involving Chinese European and North American interests, and involving the Sailun Group “indirectly”. Following its sale, the existing management team, led by Adrian Bader, has overseen the development of its brand portfolio, with an increased involvement in the passenger car segment for the commercial vehicle tyre specialist heralded by an agreement to distribute Aeolus-branded PCR and 4×4 products. KRT says this deal, launched at October’s Brityrex show, alongside other investments in its brand portfolio and business infrastructure is setting up leading UK tyre wholesaler Kings Road Tyres (KRT) for a sustained period of long-term growth.

The rest of this article is for subscribers only:
Log inSubscribe

Tags: , , , , , , , ,

Category: Company News

Buy subscriptions, premium industry reports, and business directory entries in our shop. | Dismiss

[ + ]