As voice control continues to gain popularity in the home, consumers are increasingly hoping to use Amazon Alexa, Google Assistant, or Apple Siri in the vehicle too. An increasing number of OEMs are now poised to give in to popular consumer demands and integrate Amazon Alexa and Google Assistant in-vehicle, without the need for a handset and despite concerns over data and OEM-branding. According to ABI Research, a market-foresight advisory firm providing strategic guidance on the most compelling transformative technologies, 20 million vehicles shipping in 2023 are expected to enable one or more of these assistants, without consumers requiring a handset to use the digital assistant.
OEMs are driving the rapid deployment of autonomous vehicles and the growth of sensor types that underpin the technology. With this in mind, ABI Research analysts recently forecast that there will be 8 million consumer vehicles shipping in 2025 that feature SAE Level 3 and 4 technologies (where drivers will still be necessary but are able to completely shift safety-critical functions to the vehicle under certain conditions) and SAE Level 5 technology (where no driver will be required at all). This, in turn, will help drive the shipments of vital Light Detection and Ranging (LiDAR) sensors that underpin the technology. As many as 36 million LiDAR units are expected to ship in 2025, corresponding to a market value of $7.2 billion.