Avon Tyres Unfurls Backing of Sevenstar Competitor
Motorsport and football sponsorship is commonplace these days, but few tyre makers weigh anchor and take to the seas. Avon Tyres is proving itself no landlubber, however, and is backing an entry in an event many consider to be one of the toughest and most challenging endurance tests in ocean racing, the Sevenstar Round Britain & Ireland Race. Charles Ivill, the managing director of ETB (Exhaust Tyres and Batteries Ltd), and his crew of ten are taking on the challenge, which commences on August 23. Ivill and crew will be pitting their nautical talents against an international fleet of 30 yachts.