Micheldever Tyre and Auto Services Commits to Motor Codes
Micheldever Tyre and Auto Services has signed-up to the Motor Industry Code of Practice for Service and Repair. The company, which sells about six million tyres a year, has subscribed its 50 ‘Protyre’-branded outlets to the Code aiming to enhance the company’s profile and reach while reinforcing its high customer service standards.
“The decision to subscribe to the Service and Repair Code was taken after extensive research into both our customers’ requirements and the need for the whole industry to raise its standards,” said Simon Hiorns, retail director at Micheldever. “We recognise that in many cases the motor industry needs to build trust with its customers, as over the years, this has been eroded by ‘cowboy traders’. Protyre has built a reputation for providing exceptional service, something that Motor Codes allows us to promote to our customers.
“We’re looking forward to making the most of this well-recognised Code and to providing our customers with greater confidence that we will provide an outstanding service while giving them a route to recourse if things go wrong.”
Having carried out customer research, Micheldever decided to join the Code as motorists voiced their desire to have confidence in their choice of garage. Joining the ever growing network of over 6,200 Motor Codes service and repair garages, the nationwide Protyre chain offers servicing and MOTs, plus ‘fast fit’ tyre changing, exhaust fitting and battery replacement.