Michelin launches Certified Centre Ag tyre dealer programme
Accredited Michelin Exelagri dealers in the UK and Ireland will now be able to secure prestigious Michelin Certified Centre (MCC) status, as the manufacturer launches a new dealer programme for agricultural tyres. Michelin is introducing the new certification scheme across Europe to recognise exceptionally high standards of customer service and expertise; to gain MCC recognition dealers must pass a 48-point independent quality audit that examines every aspect of their business, including workshop cleanliness, the standard of equipment, staff training and customer advice quality. The scheme also includes car and truck tyre dealers and will include earthmover tyre specialists towards the end of 2012.
Mike Lawton, Commercial Director of Michelin’s agricultural tyre division, explains: “The MCC designation is designed to give farmers, contractors and tractor dealerships the confidence that they have chosen a service provider with proven skills and experience in this specialist sector. There’s simply no room for amateurs when it comes to servicing tyres on expensive farm machinery.
“If a tractor or combine harvester has suffered a tyre failure in the field, customers need to know that their service provider will respond quickly, arrive on site with the correct tyre and that the technician is equipped to carry out the job safely.”
Inspection audits are currently underway, with Tanvic Tyre & Service Centre in Grantham the first to secure its place within the new network. Michelin expects around 30 additional dealers to join the network over the coming weeks; even though the company points out that the requirements for qualification have been set very high.
“MCC status and a place in our Exelagri network will only be granted when an organisation can demonstrate it is amongst the best in its field. Our MCC and Exelagri programmes will represent the cream of the crop in terms of agricultural tyre specialists,” adds Lawton
All MCC dealers must be committed to offering an extensive range of Michelin agricultural tyres and services, 24/7 breakdown support, quality tyre repairs, wheel alignment checks and have the ability to fit tyres both on-site and in the field. They must also offer a tyre delivery service to customers, backed up by the provision of expert technical advice and aftersales support.