Infinity delighted with second TAFF nomination
Infinity Tyres reports that the company is proud to be nominated in the industry advertising category of the 2013 NTDA Tyre and Fast-Fit (TAFF) Awards. This is the second time in three years that the company has been nominated in this category. This particular award showcases the most memorable tyre advertising programmes and covers various media channels, from print to TV as well as online advertising.
Jorge Crespo, Infinity’s European general manager, commented: “To be recognised for a second time in three years is testament to the progress that the Infinity brand has made within the UK tyre trade. During this time we have tried to develop the Infinity theme that ‘All Tyres Are Not Created Equal’ by introducing iconic national images from around the world, including our new Ecomax high performance tyre transposed onto the London Eye. This TAFF nomination is great recognition for all the hard work undertaken by the Infinity team and we look forward to celebrating the industry’s achievements at the 84th NTDA Annual Dinner in October”.
Infinity’s passenger tyre range is distributed in the UK by Bond International whose efforts are also recognised in the 2013 TAFF Awards in the prestigious category ‘Wholesaler of the Year’.