VDB presenting new products

Netherlands-based wholesaler Van den Ban (VDB) will present its wide range of summer, all-season and winter tyres during The Tire Cologne. At stand C010 in Hall 7, the company will also present its private brands and exclusive brands Novex, Hifly, Maxxis, Aplus and Gripmax in detail.

Over more than half a century, VDB has developed into an international tyre importer and distributor with a wide range of more than 35 brands – from premium to budget brands, private labels and exclusive brands at competitive prices. With 1.5 million tyres in stock, the wholesaler has over 11,000 different SKUs available for immediate shipment.

“During the fair, connections with international contacts can be strengthened, and that is exactly what Van den Ban aims to do,” says the company. A sales team will be on hand to answer questions and present the latest developments in the market.

VDB is a multi-brand supplier, but the wholesaler will particularly focus on its private and exclusive brands, Novex, Hifly, Maxxis, Aplus, Goldline and Gripmax. Over the course of the year, VDB will add “interesting new sizes and patterns” to these ranges. At The Tire Cologne 2024, the company will also exhibit TBR tyres from Double Coin and Groundspeed as well as two-wheeler tyres from various premium brands. In addition, it will display Monaco wheels, TPMS systems and spare part kits.

The company distributes from its central warehouse in Hellevoetsluis, the Netherlands and local hubs in Europe. Customers can order around the clock via their e-commerce or ordering app. “Van den Ban is not only a reliable wholesaler, but also offers customised IT solutions and personalised marketing support,” says the wholesaler.