Van den Ban upgrades flagship brand Novex
Van den Ban’s private label Novex has been upgraded with a more mature identity and improved assortment. The distributer has displayed great confidence in the Novex brand, produced by what it describes as “a well-known Asian tyre manufacturer” and the range is developing rapidly by introducing new patterns and sizes. With the increased winter and all-season assortment, VDB says Novex is now in a better position to respond to the needs of the market.