Kumho becomes Formula Drift tyre supplier
“I am extremely excited to represent the Kumho Tire USA brand…After my first test lap, I felt confident that this tyre could beat out the competition…The Ecsta V730 has the right compound to take our 1000hp ship to the moon! Let’s go Kumho!” - Jeff Jones (Photo: Kumho)
Kumho Tire USA reports that Kumho has become the official tyre of Formula Drift as a major sponsor of the Formula Drift Pro Championship. “As an ‘Official Tire of Formula Drift,’ this will provide a national footprint to elevate the brand in the United States, reaching millions of motorsport enthusiasts,” said Shawn Denlein, president of sales and marketing, Kumho Tire USA.
As part of the sponsorship, Kumho Tire will receive a significant footprint at each of the eight Formula Drift events in the 2024 series, including track signage and activation during race weekends. In addition, Kumho Tire will also have a major presence on the race broadcast and through Formula Drift’s digital marketing.
“Partnering with Formula Drift provides an incredible opportunity to drive awareness of the Kumho Tire brand with this young, loyal, engaged and growing motorsports community,” said Jessica Egerton, vice president of marketing at Kumho Tire USA. “Further, it provides an incredible opportunity to connect with our retail partners around the country to drive sales growth.”
Entering its 21st season, Formula Drift is reportedly the fastest-growing motorsport in the world, with more than 85 per cent of fans between the ages of 18 to 44, making it the number one motorsport in the United States for millennial and Gen Z generations, according to Formula Drift. The series has seen exponential growth in attendance, and viewership boasting approximately 5 million followers on social media.
“We’re excited to welcome Kumho Tire USA to the Formula Drift family in 2024 and beyond. At this stage in the Formula Drift Championship, tyres have never been as important as they are now and there is only a small select group of manufacturers who are willing to put their tyres to the test at this level. Kumho has stepped up to take on that challenge. From what I can see in pre-season testing and from their existing pedigree, Kumho is sure to make a huge impact on the Championship this year and moving forward,” said Ryan Sage, president of Formula Drift
The 2024 Formula Drift schedule consists of eight races in major markets across the United States. The races are broadcast live on multi-platform distribution across Facebook and YouTube.
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