NFDA Dealer Attitude Survey reveals relationships are straining
The NFDA Dealer Attitude Survey was conducted in September 2023 and asked franchised dealers questions about the on-going business relationship with their respective manufacturers. The survey attracted 2,531 responses from 32 franchised networks, equating to a joint record response rate of 68 per cent. The survey showed a general downward trend across most questions with 47 out of 55 questions showing a decline versus the winter edition. The results were published on Monday 9 October 2023. “NFDA’s Dealer Attitude Survey is a comprehensive analysis that delves into the perspectives, insights, and sentiments of the working relationship between franchised dealerships and their respective manufacturers across the UK. This is a landmark edition as we have welcomed our new data-analyst partners, Metryx, to reshape and redesign how the sector can interact and dissect the data, offering a fresh new look for easy access and analysis,” said Sue Robinson, chief executive of the National Franchised Dealers Association (NFDA) which represents franchised car and commercial retailers across the UK.
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